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In the 1980s, skateboard companies started to pop up nike sb around the globe. However, skateboarding still had a relatively small community—not enough to attract serious interests from major shoe companies, who were battling it out for precious basketball shoe territory. This gave smaller companies a chance to gain ground in the skateboarding market. Skateboarders mainly used Converse and other types of basketball shoes such as original Nike sb shoes Blazer. Although Nike never officially entered the skateboarding market in the 1980s, many of its shoes gained a following in the skateboarding community because skateboarding shoes and basketball shoes share many similarities. Strong grips, durable ankle support, and relative comfort were some of the offerings that attracted skaters to nike dunks Nike shoes. However, they were not considered the most desirable skate shoes due to the "underground" nature of skateboarding at that time, and many skateboarders rejected Nike because they believed the brand was too commercial.The 1990s saw the rise of skateboarding into prominence and the vast improvement of skate shoe technology, with DC Shoes making major advances in shoe design. The dunk shoes company added stronger fabrics, multidensity rubber, gel pockets, plastic eyelets that encased exposed shoelaces, and soles with a gumlike grip that improved foot-to-board traction.In the mid-1990s, skate shoes went mainstream. Their evolution was influenced as strongly by popular culture as by the demands of skateboarding. The loud, blocky skate nike dunk sb shoe fell from favor as the hip-hop culture of the 1990s eventually died out. Nike started to experiment with the market by reissuing many of its older models nike sb shoes in the late-1990s.